Privacy Policy Of Platfirm AI Pty Ltd

Effective Date

1 May 2025

Last Updated

23 May 2025

1. What Personal Information We Collect

We may collect the following types of personal information:
– Full name
– Email address
– Business name and contact details
– User login credentials (if registering for the App)
– IP address, browser type, and device information
– Call summaries generated via the CabRank App
– Any information you submit via contact forms, registration, or communication

2. How We Collect Information

We collect personal information:
– When you visit or interact with our website or App
– When you complete registration forms or subscription processes
– When you communicate with us via email or support channels
– Automatically through analytics and cookies when you access our services

3. Why We Collect Your Information

We collect and use personal information to:
– Provide access to the CabRank App and its features
– Deliver customer support and respond to enquiries
– Administer user accounts and subscriptions
– Improve and maintain the App and website
– Send transactional or marketing communications (if you opt-in)
– Comply with legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:
– Remember your preferences and settings
– Enhance your user experience
– Analyse website and App usage for performance improvements

You may disable cookies in your browser settings, but this may affect functionality.

5. How We Store and Protect Your Data

Your data is securely stored in Microsoft Azure cloud services in compliance with Australian data privacy standards. We implement administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, or loss.

6. Who We Share Your Information With

We may share your personal information with:
– Microsoft (as the platform provider for CabRank on AppSource)
– Service providers assisting with hosting, analytics, and communications
– Legal or regulatory authorities when required by law

We do not sell or rent your personal information to third parties.

7. International Transfers

Your data may be transferred and stored outside Australia, including in jurisdictions where data protection laws may differ. We ensure that appropriate safeguards are in place to protect your information.

8. Your Rights and Choices

You have the right to:
– Access a copy of the personal data we hold about you
– Correct or update your personal information
– Request deletion of your data (subject to any legal obligations)
– Opt-out of marketing communications at any time

To exercise your rights, contact us using the details below.

9. Retention of Information

We retain your personal information as long as necessary to provide our services and comply with legal and accounting obligations. For example, call summary logs may be retained for business intelligence or compliance purposes.

10. Children’s Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted to this page with the new effective date.

12. Contact Us

If you have any questions or requests about this Privacy Policy or your data, please contact:

Platfirm AI Pty Ltd
📍 49 Denham Terrace, Tarragindi QLD 4121, Australia
đź“§ [email protected]

Contact Us

    AI Never Gets Tired or Stressed

    Unlike human agents, AI doesn’t experience the stress and fatigue that can lead to poor customer interactions. AI agents remain calm, professional, and effective in every situation, from handling irate customers to managing high call volumes.

    • Maintain a calm and professional tone at all times
    • Improve customer satisfaction with consistent performance
    • Handle stressful situations without error

    Customer Personalization at Scale

    AI agents are not just about speed and efficiency; they also offer personalized experiences. By integrating with your CRM, AI agents can greet customers by name, recall previous interactions, and offer tailored solutions, creating a human-like experience at scale.

    • Personalize every conversation
    • Build stronger customer relationships
    • Provide targeted solutions based on customer history

    Multitasking Capabilities

    Unlike human agents who can only handle one call at a time, AI agents are equipped to manage multiple tasks simultaneously. From booking appointments to processing transactions and answering FAQs, an AI agent can handle it all at lightning speed, ensuring a smooth and efficient customer experience.

    • Process requests faster
    • Provide solutions instantly
    • Streamline your customer interaction process

    Instant Data and Insights

    Every call handled by an AI agent can be transformed into actionable data. From tracking customer trends to identifying common questions, AI provides powerful insights that help you optimize your business. Human agents can take notes, but AI can analyze and report on every interaction in real-time.

    • Gain insights into customer behavior and preferences
    • Improve your service based on data-driven decisions
    • Understand your customer needs better than ever

    Cost-Effective Solution

    Hiring, training, and maintaining a team of human agents is costly. AI agents offer a cost-effective alternative that can save your business significant resources over time. With an AI-powered solution, you reduce the need for large support teams while still delivering top-tier customer service.

    • Reduce labor and overhead costs
    • Eliminate the need for constant training and recruitment
    • Get better results with lower investment

    Instant Scalability

    During busy periods, scaling your human team can be difficult and costly. An AI agent can handle multiple calls simultaneously, ensuring no customer is left waiting. Whether you’re facing a seasonal surge in inquiries or a promotional event, your AI agent can scale instantly without needing additional staff.

    • Handle thousands of calls at once
    • No more long hold times for customers
    • Adapt to changing call volumes with ease

    Consistency and Accuracy

    AI agents provide consistent and precise responses every single time. Unlike humans, AI doesn’t make mistakes due to fatigue, distraction, or misunderstanding. This ensures that every customer receives accurate information, building trust in your brand.

    • Eliminate human error
    • Provide uniform service to all customers
    • Maintain professionalism even in high-stress situations

    24/7 Availability – Never Miss a Call Again

    Your business doesn’t have to sleep. With an AI agent, your phone lines are open 24/7, ensuring every customer gets the attention they need, no matter the time of day. Human agents need breaks, sleep, and days off, but an AI agent is always on call, ready to assist.
    • No more missed opportunities after hours
    • Seamless customer support during weekends and holidays
    • Round-the-clock responsiveness without the added cost